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Research papers

Respondent engagement

Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the...

Catalogue: Congress 2016: #WOW
Authors: Sherri Stevens, Stefan Kuegler, Jason Morris
Companies: KANTAR TNS Malaysia, Kantar
September 22, 2016
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Citation

Stevens, Kuegler and Morris (2016a, September 22). Respondent engagement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/respondent-engagement-8886


Videos

Respondent engagement

Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the...

Catalogue: Congress 2016: #WOW
Authors: Sherri Stevens, Stefan Kuegler, Jason Morris
June 15, 2016
×

Citation

Stevens, Kuegler and Morris (2016a, June 15). Respondent engagement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/respondent-engagement


Research papers

Are you paying attention?

Mobile devices have opened up market research opportunities. Yet, the anywhere, anytime aspects of mobile data collection can affect research quality with additional distractions and loss of attentiveness. This paper supports a current multi-cell...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Sherri Stevens, Stefan Kuegler, Jorge Alagon, Efrain Ribeiro
Companies: KANTAR TNS Malaysia, Kantar
June 15, 2015
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Citation

Stevens, Kuegler, Alagon and Ribeiro (2015a, June 15). Are you paying attention?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-you-paying-attention-